Every Fair Trade Town is looking for inspiration: to refresh its activities, connect with other sustainability themes and engage new and younger audiences. But why reinvent the wheel when others have already tested what works?

In this session, colleagues will present inspiring activities and campaigns they have tested in their communities. They’ll share results, the steps they took, the partnerships they built and, just as importantly, the pitfalls and challenges they encountered along the way. Expect dialogue, peer-to-peer exchange and time for questions.

In collaboration with:

• Elien Van Vaerenbergh (Fair Town Geel), Ann Masquelin (Fair Town Beveren-Kruibeke-Zwijndrecht) and Annabella Schwagten will tell you about De Faire Ronde. An active, accessible way to put your local partners in the spotlight. (Flanders, Belgium)

• Lut De Saedeleer (Fair Town Balen) and Clara Delucis (Fairtrade Belgium) will tell you about Sweet Revolution, a campaign for The Fair Trade Week tailored to small, medium and large actions (Flanders, Belgium).

• Tom Hamerlinck (Fair Town Evergem), has been a member of the World Council since 2001. Tom is part of the steering group and this year they have organised a ‘little Fair Trade monsters’campaign. Customers who bought Fairtrade coffee, bananas or chocolate from one of the participating shops received a sticker featuring the characters Caffy, Bananeo or Soklao, drawn by local cartoonist Jeroen Janssen. (Flanders, Belgium)

• Inge Bongaerts (Communes du Commerce Equitable Jette) will inspire you with projects ans activities from their local campaigns such as a weekly Fair Trade Market and how to involve residents from migrant backgrounds in the activities. (Brussels Region, Belgium)