Our Fair Trade movement needs a new generation. But how do you inspire young people and young adults to choose Fair Trade, and to get actively involved in your Fair Trade Town?

In this session, several speakers share how they approach youth engagement in their own Fair Trade Towns. They’ll give honest insights into what  worked, what didn’t, and the challenges along the way, with plenty of time for questions, discussions and practical takeaways.

With contributions from:

• Fair Trade University: using a campus label to engage young people (city and speaker tbc).

• Youth Ambassadors in Fair Trade Town Nuremberg. (speaker tbc)

• Youth Ambassadors Programmme Flanders, Belgium (speaker tbc)

• Jorge Rodriguez-Redondo (27, Education Project Officer Fair Future Programme of Commerce Équitable France) takes us to an intersectional approach for reaching different youth profiles.

  FAIR Future programme structures and promotes Fair Trade Education in France to foster active citizenship among young people under 30 from all backgrounds, encouraging the emergence of solidarity-based, fair, and environmentally sustainable lifestyles and economic models.

  They have a clear intention to integrate an intersectional perspective and reaching out to young audiences that are distant from the ‘traditional’ or mainstream channels of formal education. Such as those from priority urban areas, rural areas, agricultural education system and youth in precarity) is being discussed in the current phase of FAIR Future programme, with the aim of broadening the impact of Fair Trade Education in France so that it can reach all young people in their diversity.

• Youth involvement in advocacy within the Fair Trade Towns in the Veneto Region in Italy (speakers tbc).